An integral part of candidate Barack Obama's presidential platform, was a promise to maintain a transparent administration; with the predictable caveats (for national security & etc) in place. Undoubtedly, this President and his Cabinet, have been more readily accessible to the news media, than his predecessor was. Meanwhile Organizing for America ─ the grassroots organization behind Obama's election campaign ─ has been leveraged to trumpet his message across the landscape of new media.
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